TECHNOLOGY’S EDGE

Nilpeter Introduces Hologram Printing Technology

SLAGELSE, Denmark—Nilpeter has introduced HoloPrint, a process for directly printing holographic images in a single-pass. The technology allows label and packaging converters to incorporate high-value anticounterfeiting security features on a wide range of labels, tags, and tickets to protect a multitude of consumer products. In addition, its diffractive color pallette not only reassures consumers of a brand's authenticity, but also enhances the appearance of the label or packaging. Both factors add to the shelf-appeal of such products as toiletries, cosmetics, and premium-brand wines and spirits.