M-real Shows Cartonboards for Confectionery Packaging

FINLAND—Confectionery consumers are longing for a treat and expecting a touch of luxury, and packaging plays a major role in meeting these requirements. With tempting design, packaging sends out signals to attract consumers, yet at the same time it must be sustainable, cost-efficient, and functional. Additional vital requirements for confectionery packaging are food safety as well as taste and odor neutrality.