Learn How LabelTec Expanded Into New Markets with Digital Printing

By Cory Francer

The story of LabelTec, Inc., and how it evolved from a food producer to a full-service label and packaging printer spanning multiple market segments, is one of identifying growth opportunities and implementing the resources to seize them. In a webinar scheduled for Wednesday, March 31, Packaging Impressions will take a deep dive into how the Fort Collins, Colo.-based company has diversified its offerings with a focus on its digital printing strategy. The wide-ranging conversation will feature Randy Hargadine, president of LabelTec, and Paul Mullaly, VP of sales and operations.

In this webinar, the LabelTec team will share how the installation of their first digital press — a Xeikon 3300 — helped the company capitalize in several rapidly growing segments, including craft beer, cannabis, nutraceutical, agricultural, and spirits. As run lengths diminished and SKUs increased, the advantages that digital printing provides were instrumental in LabelTec’s ability to serve a variety of customers in these distinct market segments.

The webinar will also cover how LabelTec’s digital capabilities helped it serve its customers during the COVID-19 pandemic and help brand owners across various market segments adapt to the challenges the pandemic presented. For example, we will explore how digital helped meet the need for increased label demand in the craft beer segment as taprooms shut down. And as consumers' attention to personal health was revitalized, opportunities emerged in the nutraceutical segment.

As the opportunities for digitally printed labels and packaging expand, LabelTec will also share insights into their plans for future digital installations, and how the company balances its digital and conventional assets, allowing each technology to thrive. Be sure to register for this free webinar.