Kimberly-Clark to Present at LPIA Fall Management Conference
PITTSBURGH—Creating strategies that address the new realities of doing business in a challenging economic climate will be a key highlight of the 2009 LPIA Fall Management Conference “Getting Back to the Basics of Business.” The conference is scheduled for September 20–22 at the Kingsmill Resort in Williamsburg, Va.
Allen Marquardt of Kimberly-Clark will speak about the customer’s perspective. He will discuss how to deliver new and different forms of value to the customers, how to meet the evolving needs of the integrated communications environment, current and future consumer trends, and their impact on brand, labeling, and packaging development, as well as the new realities challenging a company’s brand growth and sustainability efforts.
Marquardt is responsible for the retail packaging for K-C retail brands and serves as a quality auditor for new and existing print suppliers.
For more information, please visit www.printing.org/lpia.