Digital Innovation

The company turned to Fisher Design, to assess the brand, provide competitive analysis and consumer insight, and design a roadmap for evolving the brand during a two-year period.

"Contemporary mealtime practices—both daily and at holiday—are rapidly changing," says Bryan LiBrandi, CEO, Fisher Design. "Butterball realized its narrow profile as a special occasion brand posed challenges to its overall business growth. We sought to redefine Butterball and grow sales beyond whole bird, increasing daily relevance and strengthening ongoing consumer connection to the brand."