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Anthem Takes on Mike's Hard Lemonade Redesign
TORONTO, Ontario—Anthem Worldwide, a Schawk Strategic Design Company, has released its new package design for spirits brand Mike's Hard Lemonade™.
"By building on the energy of this authentic and original breakthrough brand, we redesigned the packaging to strengthen the core visual equities of Mike's Hard Lemonade. This enabled the brand to realize sales lift, demonstrating the power of compelling packaging," says Anne Dean, managing director of Anthem's Toronto office.
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