Design Innovation
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Adds Ramirez, "Rebranding an entire line is much more difficult and restrictive when an image has already been established. We had to be very careful that we did not alienate our current consumers, yet still attract new consumers, broadening our niche. Studio One Eleven really took into account what our packaging needs were and where we wanted to be. The new packages deliver our marketing message clearly and elegantly, along with the emotional image that we wanted to convey to our customers. It's a beautiful, upscale salon design that motivates consumers to purchase."
0 Comments
View Comments
Related Content
Comments