Design Innovations April 2011
Spear Designs Metalized Label For Ultimalt
Ultimalt, a new premium, non-alcoholic malt drink, recently hit the shelves in the UK. The drink is targeted towards households in Africa and the Caribbean but is looking to expand its targeted demographic to European households. Non-alcoholic malt drinks are ubiquitous in Africa and the Caribbean, and they are gaining more widespread popularity in the UK and other parts of Europe.
Spear, a global supplier of pressure-sensitive labels to the beer and beverage industry, designed the labels for the unique glass bottle for Ultimalt. In order to achieve the desired look for this product, Spear was involved from its inception to completion to assist with everything from design concepts to label application. The finished pressure-sensitive label is created using a 6-color screen/flexo combination. Printed on metalized film, the eye-catching design is accentuated by semi-opaque colors to achieve an elegant metallic sheen.
Kayode Toyinbo, director of the African and Caribbean distributor Kato Enterprises Ltd., describes Ultimalt as a malt drink like no other. “The highest quality brewing processes, the beautifully engineered bespoke bottle, the elegant packaging, and last but certainly not least, a full malt flavor fortified with B vitamins for nourishing goodness,” Toyinbo said.
Zip-Pak’s Resealable Packaging
MANTENO, Ill.—Zip-Pak will showcase new products and services designed to help consumer product goods companies, converters, and OEMs implement total resealable packaging solutions at interpack 2011, in Dusseldorf, Germany May 12-18.
Zip-Pak will feature new resealable package formats to meet consumer demand for convenience, including Zipbox and Zip360. Ideal for cereals, snacks, baking supplies, frozen foods, pet treats, and powdered laundry detergent and other household products, Zipbox combines the structural benefits of traditional cartons with the convenience and resealability of flexible pouches.
Zip360 is a new flexible pouch format that features a wide opening and pour-spout functionality to enhance consumer convenience across multiple applications, including cookies and crackers, snack mixes, cereals, frozen foods, pet food and treats, lawn and garden fertilizer, and candy. The package style also enables graphics around the entire surface area of the pouch to maximize point-of-purchase impact.
“Both innovative package formats have tested well among consumers and brand managers in North America,” adds Elizabeth Sheaffer, marketing manager at Zip-Pak.
“We look forward to introducing these new solutions on the international stage at interpack.” pP
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