Design Innovations April 2011

Spear Designs Metalized Label For Ultimalt

Ultimalt, a new premium, non-alcoholic malt drink, recently hit the shelves in the UK. The drink is targeted towards households in Africa and the Caribbean but is looking to expand its targeted demographic to European households. Non-alcoholic malt drinks are ubiquitous in Africa and the Caribbean, and they are gaining more widespread popularity in the UK and other parts of Europe.