Innovation Meets Implementation: Walmart Launches Circular Connector
Walmart has never shied away from setting big, ambitious goals, whether it’s setting its sights on 100% renewable energy or its commitment to sustainable packaging, including a goal to achieve 100% recyclable, reusable, or industrially compostable packaging by 2025.
Innovation is essential to achieving its goals and its customers’ growing expectation to buy sustainable/sustainably packaged products. Cue the Circular Connector: Walmart’s Circular Connector has been designed as an online tool to bridge the gap between companies searching for more sustainable packaging ideas and those that offer them.
In other words, it’s a platform that will aim to help accelerate packaging innovation and its implementation. Walmart wants to make it easier for sourcing teams and brand companies to quickly find sustainable packaging solutions – enabling us all to move faster together on reducing waste from our communities, our oceans and our environment. And as you know, Walmart is all about driving efficiencies. With the Circular Connector, it expects the journey to become easier for brands and innovators to identify and implement more sustainable packaging solutions.
The Circular Connector is now available on WalmartSustainabilityHub.com for all packaging companies that are interested in submitting sustainable packaging solutions. To participate, innovations should align with Walmart’s sustainable packaging goals. Each submission will be screened against Walmart’s sustainable packaging goals, and if aligned, will be published later this year for public download on walmartsustainabilityhub.com, and made available to Walmart private brands associates and suppliers for their consideration.
Walmart’s Recycling Playbook provides examples of materials that are difficult to recycle and could disqualify innovations from inclusion in the Circular Connector. These materials include:
- Metalized films
- Multilayer materials
- PVC or PVDC
- EPS or PS
- PETG in rigid plastic packaging
- Undetectable carbon black
- Colored PET
- Biodegradable additives in petroleum-based plastics
We don’t have time to waste and we need to work together to drive innovative solutions at scale. Companies with reusable, refillable, recyclable, and other sustainable packaging solutions, please share your innovations. There are hundreds of companies working toward sustainable packaging goals just like Walmart, and Circular Connector is yet another tool in that journey. It demonstrates its commitment to making it easier for its customers to make more sustainable choices, and for companies to choose sustainable packaging while lifting up the innovators and disrupting the status quo with solutions that can help us all toward a cleaner and more sustainable future.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of Packaging Impressions.