HP at IPEX 2010

PALO ALTO, Calif.—HP announced that it will unveil the latest additions to its portfolio of digital color printing solutions at IPEX 2010, to be held May 18-25 in Birmingham, England.

HP will feature a “production floor” where simulated customer environments can print a range of applications—from publications and personalized marketing materials to large format signage and photo specialty processes. The four production zones will represent the key growth areas for print service providers and other graphics professionals and include solutions that:
• Respond to customer needs through profitable, short-run printing with technologies such as the HP Indigo 7000 Digital Press Series;
• Create integrated campaigns driven by variable-data printing;
• Produce medium- and short-run publications and “books of one” with technologies including HP Inkjet High-Speed Production Solutions;
• Deliver high-value pages in the photo specialty space;
• Provide the high-quality labels that end-users demand while increasing productivity and reducing costs for label converters; and
• Create large-format campaigns with large-format printing solutions.