FINAT Offers Tips on Color Matching

Color matching is a shady business. The slightest difference between the color on the label and the shade of the contents can result in unhappy customers and lost future business, which is why self-adhesive label printers take so much time and trouble to ‘get it just right.’

“Color matching is probably the most difficult part of our job,” said David Harrisson, president of FINAT, the international trade association for the self-adhesive label industry. Long gone are the Henry Ford days of having ‘any color you want providing it is black’. Today’s consumer lives in a colorful world and demands the exact shade of colour to match his or her scheme. Woe betides anyone who gives them something different.