Henry Ford

Color matching is a shady business. The slightest difference between the color on the label and the shade of the contents can result in unhappy customers and lost future business, which is why self-adhesive label printers take so much time and trouble to ‘get it just right.’ “Color matching is probably the most difficult part of our job,” said David Harrisson, president of FINAT, the international trade association for the self-adhesive label industry. Long gone are the Henry Ford days of having ‘any color you want providing it is black’. Today’s consumer lives in a colorful world and demands the exact shade of colour

For sprucing up a product's image, foil decorating has lots to offer. HERE'S ONE WAY to make a product stand out on a store shelf: don't make it bright and shiny. It will stand out—just like the Model T once did when Henry Ford said that cars come in one color, black. Today's products that are vying for the consumers' purchasing dollars must be bright and shiny. It's a fact of life on the store shelf. Although there is no question that high-end products must provide this high-quality look, it is also necessary for just about any product category, at any pricing