Excellence Awards Winner Spotlight: McDowell Label
The label segment is one of the packaging industry's most competitive fields, due to the sheer quantity of label converters out there. But for Plano, Texas-based McDowell Label, producing consistent, visually stunning printed labels, appears to be second nature.
In last year's Excellence Awards, McDowell Label earned six first place awards, along with a host of second and third place finishes. However, it was its label for Shadow-X dietary supplement that most impressed our judging panel. In addition to taking first place in the Labels: Combination Process category, the judges named this label the No. 3 overall entry, in a field of more than 200 labels and packages.
While the label features intricately printed details within the image of the blue face, it also utilizes special effects including tactile doming and foiling to create a unique visual experience.
"We employed the tactile doming only in certain areas of the silver foil and not in other areas to offset and make the foil more brilliant, more reflective and create more depth," Jay Luft, McDowell Label's VP of technology told packagePRINTING after last year's award winners were announced. "This is going on a round container, so as your eyes move across this container, you get different light refraction and different depth perception by the use of the tactile dome."
The 2017 packagePRINTING Excellence Awards are around the corner and we are now accepting entries. If you think you have what it takes to compete among the industry's best, click here to send us your best work today!
