European Printing Market at 155 Billion Euro
Pira International Ltd. has quantified and analyzed the European printing market in a new study. The Future of European Printing to 2011 provides a thorough breakdown of the European printing market, including market sizes and analysis of 25 countries, printing inks, print processes, printed products and competitor analysis of the top 50 printing companies in Europe.
Key findings include:
• Printing in Europe is valued at 155 billion euro in 2006, up 9.3 percent since 2001, with growth of 6.5 percent forecast to 2011 - when the market will be valued at €165 billion.
• Germany represents the single largest economy in western Europe at a projected €2.2 trillion for 2006, ahead of the UK (€1.8 trillion) and France (€1.7 trillion).
• In total, there are around 80,000 printing enterprises in Europe, but numbers have fallen back during the past five years as many have gone out of business in an increasingly competitive environment.
• Offset predominates with sales of €81.7 billion in 2006, of which sheet-fed accounts for €30.2 billion and heatset €27.8 billion.
• The fastest growing sectors are digital printing and wide format, with wide format in particular registering strong gains at the expense of screen printing.
• Packaging, along with labels, is the single largest print product sector valued at €44.8 billion in 2006, and is poised to offer significant growth even in developed markets.
• Overall, the eastern European print market is projected to grow by around 11 percent during 2006 to €11 billion, up from €8.2 billion in 2001, with strong growth of almost 27 percent, forecast to €13.9 billion in 2011.
• Russia is the single largest market in eastern Europe, with the market valued at €2.9 billion in 2006, ahead of Poland (€2 billion) and the Czech Republic (€1.2 billion).
The Future of European Printing to 2011, published December 2006, is available now in hard copy or searchable PDF file. The cost is £3,500 (€5,200, $6,500).