EskoWorld 2022 Makes Big Splash in Texas
As the weather heated up in Texas, Esko made a big splash at the Gaylord Convention Center & Resort on Lake Grapevine in Texas. The event, which was held June 7 to 9, marked EskoWorld’s return to a live setting with more than 120 sessions, demonstrations, workshops and more. A company statement noted that this is the first live EskoWorld I a live setting since 2019, and hundreds of packaging and label converters, industry experts, and CPGs were registered for the event.
The 2022 keynote speech was delivered over lunch by Maimouna Diakhaby, Associate Partner at intelligence experts McKinsey. Melissa Plemen, Esko Sr. Director of Inside Sales and Marketing, opined that Diakhaby’s presentation would help set the tone for the event by examining key industry trends that McKinsey originally identified in 2019 but have further evolved during the pandemic.
Diakhaby detailed what McKinsey identified as the three core concerns — packaging material circularity, leakage into the environment, and greenhouse gas (GHG) emissions across the value chain. A deep dive into the GHG impact of substrates looked both at the direct GHG impact from production and end-of-life diposition, and indirect value change GHG impact from packaging-related concerns such as eco impact from packaging breakage and loss of product production.
Throughout the event, sustainability played a significant role as both brand and converter attendees reported mounting pressure to deliver more sustainable packaging options not only for the eco benefits but for the cost savings from practices such as optimizing cube utilization when palleting.