It's axiomatic: Time is money. For companies with either to waste, digital asset management holds few enticements. For budget-squeezed ad agencies, package designers, and converters that need to make the most of both, however, the tools of digital asset management (DAM), properly implemented, can greatly enhance their ability to locate, manage, and archive digital files and the metadata (format, authors, versions, permissions, etc.) used to describe them. Whether customers opt for a client sever-based system, or a subscription or SAS (software-as-a-solution) option, Web-based workflow systems with integrated asset management functionality enable creative professionals to archive and recall images, artwork, audio, video, or text for use in new jobs. This will save the time and energy that would be needed to recreate a project from scratch, avoiding redundant project approvals, and shrinking the overall time to market.