EFI Ignition Open House Events Address Challenges of Labor, Supply Shortages
In a session exploring New End-to-End Solutions Enhancements for Print and Packaging, Nick Benkovich noted that the download pricing pressure is requiring more automation across the print production and ordering process. One telling comment by Benkovich, “The challenge for a lot of the customers we're seeing is, how do I beat the beast?” Basically, how do print service providers optimize the ordering process to keep up with the beastly fast production presses? Benkovich shared that the business model used to allow print service providers to spend hours to process a new printing job. Then downward pricing pressures required PSPs to drop that ordering processing time to something around 30 minutes. Today, Benkovich regularly hears, “If I touch this job, I’ve lost money.”
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
