Eco Flexibles Bakes Up Sustainable Packaging Design for Lantmännen Unibake
UK headquartered sustainable flexible packaging business, Eco Flexibles, has supported globally renowned bakery product supplier to the retail, wholesale and foodservice sectors, Lantmännen Unibake (‘Lantmännen’), with the development of recyclable flexible packaging for its Schulstad Bake at Home range of products.
As sustainable packaging continues to dominate commercial food and drink product development, Lantmännen sought to create fully recyclable packaging to both communicate the quality of the product and support its environmental agenda.
In close collaboration, the Eco Flexibles team developed and supplied a high-performing surface printed monopolymer film, despite the pressures of tight turnaround times and Covid-19 supply challenges.
Simon Buswell, Sales & Marketing Director at Eco Flexibles, explains: “Recyclability is front and centre for brands today, but flexible packaging has historically been a more complicated case with multiple substrate layers and adhesives. To close the loop, we champion bespoke high-performance monopolymer materials to help brands move away from the ‘take, make, waste’ linear packaging business model.
“The Schulstad Bake at Home line is a go-to household name, and a fantastic opportunity to demonstrate what our team can achieve and how fundamentally value-adding the right sustainability approach can be. The surface printed monopolymer film with matt lacquer is eye-catching and looks outstanding on the shelf! The fact our team was able to deliver at the height of the global pandemic is a real testament to our expertise.”
The Schulstad Bake at Home range of packaging was developed and printed with award-winning Asahi AWP™ water washable plates, which eliminate harmful VOC solvent washout from the prepress process.
Aiming to dispel sustainable packaging myths, Eco Flexibles seeks to show how sustainable packaging isn’t a compromise or concession – and can be aligned with the performance demands of today’s high-volume packaging.
Paulina Gorska, Marketing Manager at Lantmännen, added: “What was fundamental to this project was how Eco Flexibles took the time to really understand our business and our objectives. We are always look at ways to make our business more sustainable, but we also need to bear in mind that security, speed and barrier performance are key. We need to deliver the exemplary quality that our products are known for.
“What could have been a very challenging period for carrying out a large-scale packaging project was made simple. With a collaborative approach, we have retained the vibrancy and visual impact of our brand identity and the end result really captures attention on the shelf. We are also particularly pleased with the use of water-washable plate technologies, contributing to a CO2 reduction. From start to finish, a very impressive project!”
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