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New Approach to Condiment Container Responds to Local Market Needs, Maintains Brand Equity
Positive Packaging Industries, Ltd.—India
Positive Packaging has demonstrated an innovative approach in responding to the needs of the consumers. Replacing the large glass bottles of Nestle Maggi Arome seasoning liquid with thermoformed, single-use mini bottles made of flexible laminate, offers consumers in this market, convenience, ease of use and affordability. The bottle-shaped packet maintains brand recognition and enhances shelf appeal. Its small size also offers easier handling and shipment.
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