Sustainability and Waste Reduction Drive Winners
Use of Plant-Based Material for PET Bottles and a New Crushable Design Contribute to Reduced Weight and Volume at End of Life
The Coca-Cola Company—Japan
In a small, highly populated country like Japan, space is at a premium. I Lohas, the name of mineral water brand, PET bottle weight was reduced by 40 percent compared to the former design while guaranteeing consumer usability. In addition, 1,020 I Lohas PET bottles are also Japan’s lightest in the 1,000 ml class. Once consumed, the bottle is easily twisted, which crushes the bottle to a very small size. This smaller size reduces transport cost to the recycler and improves transportation efficiency. It also supports the needs of the local market by reducing the volume that comes out of Japanese households. This PET bottle is extremely light and has the environmental benefit of using up to 30 percent plant-based material, reducing the petroleum-based materials. `I Lohas` has been the No.1 brand within the small size mineral water category in Japan.
- Places:
- USA
- WILMINGTON