HP Indigo Presses Support New Markets for Printers
BIRMINGHAM, U.K.—HP announced that print service providers (PSPs) operating HP Indigo digital presses have new business opportunities as a result of additional press features, partner finishing solutions, and expanded media capabilities for packaging production introduced at Ipex 2010.
HP is highlighting new end-to-end solutions that help label converters, packaging converters and other PSPs gain new business in the market for digitally printed labels and packaging. Industry research firm InfoTrends expects this market to grow from $1.95 billion in 2009 to $4.05 billion by 2014.
Using the expanded range of substrates compatible with HP Indigo 5500, 7500, and WS6000 digital presses, customers can add new applications for flexible packaging and folding cartons.
“Today, HP is extending the digital transformation from labels to flexible packaging and folding cartons,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “With HP Indigo presses’ substrate versatility and our expanding network of partners, the value proposition for what our customers can offer in the packaging space has never been more compelling.”
HP Indigo solutions integrate with new partner solutions for lean, just-in-time packaging manufacturing. HP’s new end-to-end packaging workflows also eliminate many of the makeready waste and platemaking environmental concerns associated with analog offset and flexographic printing.
More flexibility in flexible packaging
The HP Indigo WS6000 Digital Press is currently in use at converting facilities worldwide, creating flexible packaging jobs for food, beverage, beauty, and other products. At Ipex, HP announced new solutions for the WS6000 model in flexible packaging production.
HP is exhibiting the HP Indigo WS6000 printing on flexible packaging films as thin as 0.47 mils. When using common substrates, packaging converters also can use HP Indigo presses to print on the non-food-contact side of flexible packaging film for food and beverage products.
Starting with HP SmartStream Labels and Packaging Solutions, powered by EskoArtwork, the new flexible packaging workflow exhibited at Ipex includes laminating equipment from AB Graphic International, with compatible laminating films from ACPO Ltd. and D&K Group.