DataLase to Showcase In-Line Digital Case Coding at SuperCorrExpo

Eric Ferguson, new business development manager North America, DataLase

DataLase, a leading in-line digital printing company, will present its in-line digital case coding capabilities at quadrennial machinery and innovations event, SuperCorrExpo 2016.

The four-day event, organized by the Association of Independent Corrugated Converters (AICC) and the Technical Association of the Pulp and Paper Industry (TAPPI), will run from Oct. 17-20 at the Orange County Convention Center in Orlando, Fla.

The expo is described by the organizers as ‘the most powerful global hub of corrugated networking and educational opportunities in the Western Hemisphere.' In line with this, the DataLase team will inform visitors about the company’s in-line digital case coding capabilities through the use of video footage and printed samples on booth 662.

Eric Ferguson, new business development manager North America, will also deliver the seminar, ‘Trends in Digital Printing and Late-stage Customization of Corrugated’ at 9 a.m. on Wednesday, Oct. 19. The presentation will give an overview of business drivers behind the digital printing of corrugated and the impact on the supply chain.

"At SuperCorr, we’ll be demonstrating the ease with which our in-line digital case coding technology can be applied to corrugated to generate an outstanding, high quality print result," Ferguson said. "Our laser case coding solution brings the efficiency and precision of lasers to the corrugate printing process. The technology is a significant value-add for corrugate manufacturers, as their customers — brand owners and ecommerce retailers — can use it to maximize line uptime and print multiple SKUs from each box design."

The unique print solutions from DataLase combine its core color-change materials technology with the latest generation of laser print engines to deliver high speed, high resolution, on-demand digital printing that is a high performance alternative to conventional print methods.

The technology relies on a unique additive which is incorporated into a material or patch applied to a pack; when exposed to CO2 or Near InfraRed lasers, it generates a color change reaction in the pigment.

The DataLase solution facilitates late-stage customization and real time marketing on product or pack, maximizing relevance to the consumer and delivering the highest value to the brand owner. The solution can be applied to virtually any substrate across a wide range of product and packaging applications in the food and drink, pharmaceutical, personal care and household sectors.

Source: DataLase.