Color Measurement on Metalized Substrates

Printing on metalized or “mirror-like” substrates is becoming increasingly popular, as brand owners and package designers continuously strive to look for new ways to add vitality and interest to their products. Producing striking metallic images using translucent inks on foil brings a new set of color measurement challenges. This article looks at instruments that are best suited to meet the unique requirements of measuring color on metalized substrates.