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In terms of the total cost of a folding carton, Elphick asserts that some buyers look at the price per thousand. “They might add the die and the plate and the tooling costs, but some don’t look at the cost of the carton when it’s delivered late, or when it jams up their equipment,” he says. “If that carton caused a customer to have their product go on back order, how much did that carton really cost that company? What we like to push in our company is the total cost. Our cartons will be [X amount of dollars] per thousand, and they’re going to be on time, and they’re going to work in [the customer’s] automatic process.”
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- KBA North America
- Mark Andy
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