Extend Colors to Extend Reach

Of all the assets associated with a given brand, color is arguably the most identifiable. And not just any color, but rather the intense, vibrant color that differentiates a company from its competition and is a key component of high-impact graphics designed to grab the consumer's attention and hold it long enough to trigger a purchase decision. Any technology that can make this happen without incurring the expense of additional prepress work or multiple passes through the press will be of special value to profit-minded printers and their price-sensitive customers.