CHILI Publish to Showcase Online Editor at Labelexpo
CHILI Publish will be showcasing the CHILI Publisher online editor at Labelexpo Europe 2015, taking place September 29 to October 2 at the Brussels Expo. CHILI Publish will demonstrate how its technology can be integrated into any label or packaging workflow to give printers, converters, brand owners, and designers a powerful resource that transforms how labels and packaging are designed and produced.
This marks CHILI Publish’s second year at Labelexpo Europe, reflecting the company’s commitment to fulfilling a critical need in this changing market. CHILI Publish COO Bram Verniest says, “When brand owners want to enhance sales, they often start with labels and packaging, demanding creative designs and innovative ideas that will generate maximum shelf-appeal. The features included in CHILI Publisher enable everyone involved in the process to meet that demand. It gives designers an excellent resource for creating impactful designs, while offering non-designers the tools to easily create and adapt their own labels and stay within brand and output guidelines. Best of all, the 3D viewing capability in CHILI Publisher gives users a real-world view on how the label will look on the shelf – a view that is critical to ensuring the type of shelf-appeal brand owners demand.”
In addition to the powerful design and editing functionality, CHILI Publisher includes features that let users achieve cost savings on artwork creation and experience an increased speed to market. For example, the Alternate Layouts feature allows for a single set of design elements to be reused in different layouts, so designers are able to create and offer a wider number of versions and generate more specific, targeted campaigns. The 3D view also gives users the ability to see a real-world view of the impact of text changes before the label or package goes into production, resulting in shorter approval and review cycles.
