Carton Boxmakers Shifting Strategies
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First, carton converters must develop new raw-materials buying strategies in order to more efficiently cope with price fluctuations. Next, capital expenditures must justify a ROI that will serve existing markets, as well as new and emerging markets that will ensure a competitive position at least a full decade into the new millennium. Finally, manufacturers must established long-term, after-the-sale-service- and delivery-focused partnerships and contracts with end-users, who by and large, are seeking supplier/partners who can ship, if not produce, on-demand. This trend is forcing carton makers who cannot spin on a dime but must retain key accounts to increase inventory, a costly but increasingly necessary maneuver.
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