Carlson Print Group Expands Specialty Print Capabilities with Scodix Digital Embellishment
As print providers with a wide range of recognizable brands, the right balance of quality and production economics and efficiencies is a never-ending challenge.
Carlson Print Group, well-known for its luxury customized print pieces, produced for many leading brands in the world installed a new Scodix Ultra 6000 in the summer of 2021 to broaden its offering of high-end finishing capabilities to its clients with tailored embellishment needs.
Carlson Print Group offers more than ink on paper. It is a specialty premium print shop in the heart of the Midwest, bringing 20-plus years of experience serving valued clients from main street businesses to internationally known brands. As a company, it is committed to excellence in high-end printing techniques that raise the bar in design and execution, with many awards and certifications that support consistency in color, best practices, and environmental stewardship.
Carlson’s customers, as with all brands, prioritize their identity and reputation from the first impression made through carefully designed packaging. Using vibrant foil colors and creative spot varnishing to enhance the engagement the end-customer experiences — even before seeing the end product — is of extreme importance. Adding tactile decoration is a strategic decision for their branding. An embellished finish increases the perceived value of the product, making it an important element to consider for brands.
As a sales manager at Carlson Print, Earl Gunter upholds the commitment print providers face to help their customers elevate their brand persona with print. As versioning and personalization trends have paved the way for more choices in a product suite, the challenge for the print provider is the effect on production. To maintain the balance, service is key, especially in the specialty printing market. Carlson Print Group guides each client through the process of choosing the most dynamic technique or finish that gets products and brands noticed.
Having a Scodix Ultra 6000 press has helped to put Carlson in the winning seat, offering its customers the flexibility to innovate with numerous embellishment options empowered by Scodix. Every piece can be unique, simply by adding creative foil designs combined with Scodix Sense, Scodix Spot varnish solution, and Scodix Foil. Since its installation, the Scodix Ultra 6000 is supporting Carlson’s innovative techniques to take a little more risk with color and texture in order to reap huge rewards in user experience. Print literally jumps off the page — or box, envelope, or package — demanding attention and encouraging interaction.
“The addition of the Scodix Ultra 6000 series press allowed us as a company to further expand our specialty print capabilities with digital embellishments,” says Gunter. “Using our current UV offset printing presses and going right to the Scodix for digital embellishment has been a game changer. It gives our sales staff another tool in their toolbox, and with digital embellishment we can transform a new customer into a brand loyalist.”
Carlson’s Scodix is part of the specialty print they offer to combine the latest materials, inks, coatings and finishes with vision and imagination to create beautiful, customized print pieces.