Xaar Versatex Powers Premium Label Innovation for Australia's Reflex Labels

Xaar, a provider of industrial inkjet technology, has continued the expansion of its partnership with Jet Technologies, with the installation of a Versatex Printbar at Reflex Labels’ new greenfield site in Adelaide branded as Reflex Labelplus Australia. Already in production the site will focus on high-end label embellishment for the wine and premium drinks markets.

Jet Technologies, a strategic partner of Xaar, has worked closely with Reflex Labels & Packaging for over three years, delivering advanced digital print solutions that enhance quality, efficiency, and creative flexibility. The latest installation includes the Versatex Printbar mounted on the Jet IQ M370, enabling Reflex to produce labels with high-build varnishes, textured effects, and vibrant finishes, all in a single digital pass.

As digital printing continues to grow, the demand for high-quality embellishments has increased significantly. Xaar’s Versatex Printbar allows Jet Technologies' customers such as Reflex to meet the growing demand for digital embellishment in label production with complex, visually stunning designs that set their products apart on crowded shelves.

With its ability to jet high-viscosity fluids and handle a wide range of substrates, Versatex enables brands to create standout labels and packaging with textured and high-build print effects, cold foils, spot varnishes, and high-opacity whites, making it ideal for the wine industry and beyond.

Commenting on the project Shane Sullivan, National Manager, Print Division at Jet Technologies said: “We’re proud to support Reflex with cutting-edge solutions like Versatex that enable production of creative and innovative premium labels. This installation highlights the strength of our working partnership with Xaar and our shared commitment to delivering world-class capabilities to label printers in our region.”

The Reflex Labelplus site in Adelaide marks a significant milestone in the evolution of digital print for wine and spirit labels in Australia and the wider region, with potential expansion into cosmetics and nutraceuticals.

“Our partnership with Jet Technologies continues to play a vital role in advancing Reflex’s digital print capabilities,” said Jim Chatzopoulos, Managing Director Asia Pacific, Reflex Labels & Packaging. “As a global group we are always looking at new and evolving print technologies to expedite our global growth strategy”.

“The addition of the Jet IQ and Versatex Printbar represents a significant investment in quality and innovation. These technologies enable us to deliver premium, high-impact label solutions with exceptional precision and speed.”

Jet Technologies continues to play a pivotal role in bringing global innovations like Xaar’s Versatex to the Australian and New Zealand markets. Their expertise and collaborative approach have helped Reflex streamline operations and stay ahead in a competitive landscape.

“Versatex is redefining what’s possible in digital label embellishment,” said Graham Tweedale, Chief Operating Officer at Xaar. “Its integration at Reflex’s new site is a testament to the value of our partnership with Jet Technologies and the transformative impact our technology brings to premium labels and packaging.”

Source: Xaar

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