Cam Caraher Talks Label Trends, Foil Effects, and Fast Turns

By Linda Casey

This image was created using Adobe Firefly's generative AI features and a provided headshot. | Credit: PRINTING United Alliance

As part of Packaging Impressions’ PRINTING United Expo Intel series, we’re spotlighting the personalities and technologies shaping the future of custom-printed labels and packaging. This year’s Expo takes place Oct. 22–24, 2025, in Orlando, Florida, and we’re bringing you smart, witty insights from the exhibitors driving innovation.

In this installment, Cam Caraher, Your Label MVP at SnapPress, shares how converters can embrace short-run chaos, combine compliance with creativity, and meet the A-team behind the press.

Q: Which trend in labels or packaging do you secretly love or love to hate?
A: We secretly love the obsession with “I need it custom, I need it yesterday.” For converters, that can feel like chaos — but for SnapPress, it’s a love language. Our press was built for short runs, fast turns, and labels as unique as the products they stick to.

Q: What’s the most unexpected label or package you’ve seen produced using your technology or materials?
A: A cannabis label that combined a customer's three labels into one: compliance with variable data, marketing for shelf appeal, and tamper-resistance for security. We eliminated two application steps and created a combo label that protects, complies, and sells — all in one.

Q: Who’s the most unforgettable character you’ve encountered at a PRINTING United Expo?
A: In 2023 — our very first show — a full marching band stormed the floor to kick things off. Forget a single character, it was an entire drumline. We loved every second of it—and we’ve been marching that beat with our own SnapPress hype squad ever since

Q: If your booth had a theme song, what would it be and why?
A: “Walking on Sunshine”—because that’s how customers feel after buying an LP-1. Made in the USA, backed by unmatched service and technical support, SnapPress keeps every run bright, reliable, and margin-making.

Q: Describe a printed label or package that made you say, “whoa”
A: The first time SnapPress printed a label that looked like foil, popped like neon, and carried variable data all in one run — we said “whoa.” It proved our press can handle compliance, creativity, and crazy turnaround speeds all at once.

Q: Why should label and package converters stop by your booth at PRINTING United Expo?
A: We’re not just showing an HP-powered label press; we’re throwing a profit party. Made in the USA and backed by unlimited support, you’ll meet the engineers who built it, printers who run it, support that follows it, marketers who help you sell it, and Label MVPs who cheer you on. Skip the handshakes—meet the A-team that sticks.

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Linda Casey Author's page As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.