Avery Dennison Helps Craft Brewers Stand Out

The number of North American craft breweries grew 15 percent in 2013, according to the Brewers Association. To help this rapidly growing market segment meet its branding needs, Avery Dennison Label and Packaging Materials has expanded its Craft Beer portfolio with eight new label constructions, including a semi-gloss paper with a wet-strength additive for added protection against peeling, tearing and keeping labels intact after being submerged in an ice bucket or cooler. The new labels also provide faster changeovers, reduced waste and easier clean-up.