Anthem Receives Three Package Design Awards

TORONTO—April 3, 2013—Anthem Worldwide, part of the brand development practice of Schawk (NYSE: SGK), announced that its Toronto and New York offices have been distinguished with three packaging design awards recognizing the value of design to business and society.

The 2013 American Package Design Awards is the fastest growing national competition managed by Graphic Design USA (GDUSA). The reason is simple yet profound—marketers are challenged as never before to convey their messages and promote their brands in an era of fragmented audiences and global competition. GDUSA has sponsored this national design competition for five decades and this year’s entries grew to over 1,600 with only a selective one in six being recognized with an award.

According to GDUSA, package design and related disciplines are increasingly the difference maker in the consumer’s purchasing decision. The 2013 American Package Design Awards competition celebrates well-designed graphics and the power of design to advance the brand and forge an emotional link with the buyer at the moment of truth.

“In-store, a shopper wants to be informed and motivated by packaging," explained Lor Gold, global chief creative officer of Schawk. "It is the crucial touchpoint in almost every purchase and repurchase. Our creative talent at Anthem thinks from the shelf out and understands that packaging is the purest expression of the brand idea and the closest point a shopper can get to the brand."

Janice Jaworski, managing director of Anthem Worldwide’s New York office, added, “Effective package design helps our clients tell compelling brand stories that resonate. We are thrilled that this work for our clients has been singled out as examples of excellence in design.”

"Recognition by our peers as an industry leader is gratifying. The American Package Design Awards acknowledges packaging design as the most powerful medium—where purchasing decisions are acted upon," noted AJ Betz, managing director of Anthem Worldwide’s Toronto office.

In the Food and Beverages category, Anthem Worldwide was awarded a Certificate of Excellence for its package design for the following products.

Mike’s On the Rocks
Brand Owner: Mark Anthony Brands
Design: Anthem Worldwide (Toronto)

SunRype Coco Water
Brand Owner: Sun-Rype Products Ltd.
Design: Anthem Worldwide (Toronto)

Girl Scouts of the USA Cookie Box
Brand Owner: Girl Scouts of the USA
Design: Anthem Worldwide (New York)

View all 2013 American Package Design Awards winners.

About Anthem Worldwide
Anthem Worldwide is part of the brand development practice of Schawk (NYSE: SGK). Anthem's integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences. We do this by aligning our strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services through our network of world-class design professionals in 10 cities, including Chicago, Cincinnati, Hilversum (The Netherlands), London, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). Follow Anthem on Twitter @anthemworldwide.

Source: Anthem Worldwide.