World Cup and Olympics to drive flexible packaging growth in Latin America

MEXICO CITY (Nov. 29, 12:30 p.m. ET) -- Brazil’s hosting of the Fifa World Cup soccer tournament in 2014 and the summer Olympic Games in 2016 will help drive growth in the country’s flexible packaging market in the next five years, according to a new study. The Central and South American Flexible Packaging Market to 2015 describes the Brazilian food industry as “modern” in relation to international standards, with 40 percent of the food bought by the population of 200 million sold through supermarkets. “That demand will only increase in the run up to global, high profile events, such