InfoTrends Announces 'Packaging and the Brand Owner' Study

InfoTrends has announced the launch of a new multi-client study entitled Packaging and the Brand Owner. "Packaging is critical to brand management," says Bob Leahey, an associate Director at InfoTrends, "so meeting the needs of brands is the core objective of package printing. It's brand owners who decide print strategies–digital has to please brand owners in order to advance." Packaging and the Brand Owner will reveal insights into brand owners' opinions and preferences regarding print, with a particular focus on the label, folding carton, and flexible packaging applications where the main contest exists between analog and digital press technology.