Imagine being able to see through the shoppers’ eyes in a nearly literal sense. Global marketing experience company Quad is helping brands do just that at the Packaging InSight by Quad lab in Greenville, South Carolina. In this video, Drew Felty, Co-Founder of Package InSight by Quad, gives Packaging Impressions a tour of the Package InSight by Quad lab and discusses how the packaging converter is using technology to deliver more efficacious packaging, determine which sustainable packages prompt buying decisions, and how the lab (and Quad) overall attracts an eager and highly skilled workforce.

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