In today's episode of POW!, we take a look at a flexible package that wowed the judges at last year's FPA Flexible Packaging Achievement Awards, bringing home a gold award. This stand-up pouch produced by Emirates Printing Press for Shahi Gold Basmati rice from Volga stands out with an eye-catching purple and gold color combination. The delicate pattern and traditional graphics on the front are in perfect registration, while the glossy basmati rice located at the bottom was produced in such a way that each grain of rice is defined. The branding is continued on the sides and the bottom of the pouch creating an overall exceptional brand experience. If you've seen a package we should feature on POW!, contact Cory Francer at

More Videos