In today's episode of Package of the Week, we take a look at how WTRMLN WTR has expertly implemented the benefits of shrink sleeving in with its innovative beverage. In addition to utilizing every inch of the shrink sleeve to share its unique brand messaging, WTRMLN WTR benefits from very impressive color matching, as the deep red coloring of the sleeve matches the beverage inside. With a creative product in a crowded market segment, WTRMLN WTR has done an excellent job in standing out from the pack. If you've seen a package that stands out, please contact Cory Francer at cfrancer@napco.com.