Package of the Week

This week’s POW! Package of the Week is the versioned packaging for eCreamery’s collaboration with Harry & David. View the video to learn how the gourmet food brand used personalized packaging when it was a startup to help differentiate eCreamery in a crowded marketplace with more established brand names and how the brand continues to leverage the power of personalized and versioned packaging both for its direct-to-consumer sales and for business through collaborative partnerships with luxury e-tailers.

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