This week’s POW! Package of the Week is the versioned packaging for eCreamery’s collaboration with Harry & David. View the video to learn how the gourmet food brand used personalized packaging when it was a startup to help differentiate eCreamery in a crowded marketplace with more established brand names and how the brand continues to leverage the power of personalized and versioned packaging both for its direct-to-consumer sales and for business through collaborative partnerships with luxury e-tailers.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939.