Package of the Week

When was the last time you were excited to buy socks? With the Sock Fancy subscription service, high-quality socks in fun designs are delivered directly to consumers' mailboxes. But what really sets this particular sock service apart is that it ships its products in a digitally printed, resealable stand-up pouch, rather than the traditional corrugated shipping box. ePac, which prints the vibrant packaging, explains that digital printing provides the shorter lead times and reduced shipping costs that Sock Fancy needs, not to mention it provides the premium matte black, bold white logo, and vivid blues that come together to make the packaging just as exciting as the fancy socks inside!

To learn more about the opportunities and impact of digital package printing, be sure to check out the Digital Packaging Summit, Nov. 11-13 in Ponte Vedra Beach, Fla.

Is there a package that stood out to you lately? Send POW! submissions to Cory Francer at

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