Package of the Week

This week’s POW! Package of the Week is the printed shrink sleeve label for Liquid Death water. View the video to learn how the printed packaging attracts attention on shelf, helps make nonalcoholic drinking a stylish and inclusive activity, and supports the fight against plastic pollution.


If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week!, please mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.



More Package of the Week Videos