Package of the Week

As consumers continue to turn toward craft, boutique, and artisan-made products, new entrants into the spirits industry are continuing to emerge. Mi Campo tequila is one of these brands, having burst onto the U.S. spirits scene with a fresh approach to tequila making, while maintaining a brand essence that celebrates the spirit's history, along with the contemporary art and innovative culture of Mexico City. The impeccably-produced label has gained some industry recognition, as it earned Multi-Color Corporation Mexico the Best in Class distinction in the digital print categories of the 2019 TLMI Label Awards. Extending beyond print however, the use of tactile and gloss elements make these spirit labels even more appealing to the craft spirit consumer. Have any packages caught your eye lately? If so, contact Cory Francer at cfrancer@napco.com.

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