This week’s POW! Package of the Week looks at the eco-efficient folding carton for Kamedis Calm Eczema Therapy Cream. View the video to learn more about how the brand used precision printing of gradients and fine lines as well as design tools such as color blocking and thoughtful copy to connect with end consumers with chronic skin conditions.

If you’d like to see your printed packaging spotlighted in a future episode of POW! Package of the Week!, please email lcasey@napco.com and mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to Linda Casey, Packaging Impressions magazine, 248 Saxony Loop, Summerville, SC 29486-6939