Package of the Week

To capture the essence of Red Truck Beer’s Road Trip Classic Lager, it needed a label that would stand out on shelf while expressing the nostalgic tone of the brand. To achieve the desired effect, The Great Little Box Company printed the labels using a HP Indigo WS6800 press and a silver BOPP substrate, to give the label a premium appearance. The bright red of the truck and the crisp blue of the sky exhibit the high-quality color capable on digitally printed labels. In fact, this label took home first place in the "Wine and Beer Labels: Digital Process" category in the 2019 Packaging Impressions Excellence Awards.

To learn more about the opportunities and impact of digital package printing, be sure to check out the Digital Packaging Summit, Nov. 11-13 in Ponte Vedra Beach, Fla.

Is there a package that stood out to you lately? Send POW! submissions to Cory Francer at

More Package of the Week Videos