This week’s episode of POW! Package of the Week looks at the printed shrink labels for La Colombe Coffee lattes. The packaging communicates the product promise to consumers with its creamy white background and help shoppers quickly identify their favorite flavors through effective use of color. The use of labels versus decorated cans empowers La Colombe to also come to market sooner after product development. View the video to learn more about the packaging and the gourmet beverage brand.