Package of the Week

In this week’s episode of POW! Package of the Week!, we look at the unabashedly masculine package for Unilever’s Axe Body Wash. Unilever uses the power of the digital printing to provide more agility in how it uses its supply of 100% recycled plastic bottles while retaining key brand assets and leveraging SmartLabel technology, which uses the synergistic relationship between print and digital to deliver a content-rich experience for shoppers.

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