Package of the Week

In packaging design, much of the emphasis centers on visual appearance. However, the way a package feels in a consumer's hand when it's plucked from the shelf can be just as important. That's why in this episode of POW! we're highlighting the tactile elements of these cans of Monster Energy. In addition to the vibrant colors and eye-catching metallics present in each can, raised tactile components enhance the connection between the brand and the extreme-sports enthusiasts it targets. If there's a label or package you've seen that takes its design to the extreme, be sure to let us know! Contact Sara Dunn at

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