The packaging featured in this week's episode of POW! is both functional and beautiful, utilizing storytelling to attract consumers. Method's Creative Growth Art Collection line of soap can serve as a piece of decor in the home that will be useful for weeks at a time. Method partnered with Creative Growth, a nonprofit art center for adults with disabilities, to release this limited edition line of soap complete with a foil embellished Bedford ElastiTag that offers the consumer additional information about the artists' work featured on the shrink sleeve label. Have you seen any packages lately that think outside the box? If so, contact Sara Dunn at firstname.lastname@example.org.
Package of the WeekHow a Direct Printed Wine Label Adds to the Consumer Experience