Package of the Week

On POW! Package of the Week, we explore the intersection of mini-EVs, co-branding, and printed packaging. This is manifested in the printed paperboard carton for the first version of Hot Wheels’ remote-controlled Cybertruck. View the video to learn more about the mini-EV and how its packaging blends the very different visual brand identities of Hot Wheels and Cybertruck while being inclusive and descriptive.

More Package of the Week Videos