In today's episode of POW!, we take an up-close look at how shrink sleeves can create differentiation in a market segment that often relies on traditional labels. The Tastefully Dressed line of salad dressings from Marzetti features a shrink sleeve that provides complete decoration of the plastic bottle, creating not just visual differentiation, but tactile attributes via its coating. From a protective standpoint, the shrink sleeve provides UV-blocking components as well, allowing Marzetti to use just a single preservative in the dressing. If you have a package you'd like us to feature on POW!, contact Cory Francer at firstname.lastname@example.org.
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